Monday, November 15, 2010

Where are the Latino Leaders?

This is the question Pew Hispanic Center asked in the 2010 National Survey of Latinos, a bilingual national survey of 1,375 Hispanic adults released 11/15/10. The results paint a sad picture that Latinos don't
have a leader. Nearly two-thirds said they did not know, and an additional one-in-ten said “no one.”

The most frequently named individual was Sonia Sotomayor, U.S.
Supreme Court. Some 7% of respondents said she is the most important Latino leader in the country. U.S. Rep. Luis Gutierrez (D-Ill.) of Chicago is next at 5%. Los Angeles Mayor Antonio Villaraigosa draws 3%, and Jorge Ramos, an anchor on Noticiero Univision 2%. For more information on the survey, please see:

This is a mandate for Latinos and corporations to make serious efforts to develop the skills needed in Leadership development. Latinos need to create their Mybrand so they can pull up a chair at the boardroom table and "have a voice". Corporations need to provide a pipeline for their Latino employees who will help them develop their Latino consumer.

To learn more about developing Latino Leaders you can order Latinization and the Latino Leader at and