Saturday, November 7, 2009

Hispanic Heritage 2009 - it's over!

I'm back and ready to start blogging - it's time.

Now that Hispanic Heritage 2009 is over, I suggest it's more than parties with mojitos and mojitos. Rather it's a time to see Latinization at its best - where we can focus on the new Latino leaders and role models for our community.

If you don't know all the following names, you will soon:

Sonya Sotomayor - Supreme Court Justice - first Latina

Junot Diaz - Pulitzer Prize winner for fiction 2008

Jose Hernandez - NASA Astronaut

As companies expand their efforts to reach the Hispanic consumer market, concurrently they should be looking at how to hire, retain, and develop their Latino talent.

What are your strategies for 2010? Think about it!