Monday, November 15, 2010
Where are the Latino Leaders?
This is the question Pew Hispanic Center asked in the 2010 National Survey of Latinos, a bilingual national survey of 1,375 Hispanic adults released 11/15/10. The results paint a sad picture that Latinos don't
have a leader. Nearly two-thirds said they did not know, and an additional one-in-ten said “no one.”
The most frequently named individual was Sonia Sotomayor, U.S.
Supreme Court. Some 7% of respondents said she is the most important Latino leader in the country. U.S. Rep. Luis Gutierrez (D-Ill.) of Chicago is next at 5%. Los Angeles Mayor Antonio Villaraigosa draws 3%, and Jorge Ramos, an anchor on Noticiero Univision 2%. For more information on the survey, please see: http://pewhispanic.org/files/reports/131.pdf
This is a mandate for Latinos and corporations to make serious efforts to develop the skills needed in Leadership development. Latinos need to create their Mybrand so they can pull up a chair at the boardroom table and "have a voice". Corporations need to provide a pipeline for their Latino employees who will help them develop their Latino consumer.
To learn more about developing Latino Leaders you can order Latinization and the Latino Leader at Amazon.com and paramoutbooks.com